SEO Services in India

Step 1: Target Market Business Analysis

Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you’re positioned for search engines. For example, how much code do you have on a page compared to text?

Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top ten results in the Google listing results to begin this process.

SEO Services Agency

Step 2: Keyword Research and Development

Keyword analysis. This is the first thing that we do for the project is researching the keywords and phrases on which the website will be displayed. Then analyzing the competitors in the market and their keywords. Checking the searches that are coming on those keywords so that the traffic gets on the website because if the visitors will not be there the business will not survive for the long term. So, we work over the keyword research and take out the best of it. This helps us in forecasting our goals for the future and it also makes the comparison easy for us to do i.e where we are standing and where we have to stand in the given time interval.

Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin.

As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.

Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Step 3: Content Optimization and Submission

This point also plays an important role in doing the SEO of the website because if the content is not up to the mark with simple language, and even unique content is missing, the visitors will not stay for long. We try our best to give the content 95% uniqueness so that the user also finds interest in reading it and spending time over it. Creating the title and subheading of the page adding keywords to the content to get a brief result in the search engine. We follow all the rules that are given by Google for writing the content over the website. The quality and the quantity of the words are taken into care for all the posts and the blogs that are written over the website.

Create page titles. Keyword-based titles help establish page theme and direction for your keywords. Create meta tags. Meta description tags can influence click-through but aren’t directly used for rankings. (Google doesn’t use the keywords tag any­more.)

Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages.

Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list.Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about.

Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.

Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines.

Image optimization and indexing. Every image is optimized so that there is no issue with the loading of the page as it can affect the bounce rate of the website. Indexing of the image is also done with giving a proper title and description so that the images appear in the search result also.

Step 4: Continuous Testing and Measuring

This helps in knowing about the current situation of the website and the position in the past. With different tools, we compare the statistics of the website so that the improvement areas can be taken out. We also keep a very close eye on the performance of the keywords, so that if any of the keywords is not getting searches they can be removed with another one. This process helps in regulating the performance of the website and finding the new users that are visiting the website. We also manage the audience behavior as well as keep track of the sessions, the bounce rate of the pages, and from which place we are getting the audience.

Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you’re comfortable with.

Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.

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